Top choice of Gen Z. BDO Life ranks No. 1 in Insurance Consideration at the 2026 Synergy–YouGov Awards.
Gen Zs are taking a fresh approach to securing their future. While many prioritize side hustles and personal goals, they also value authenticity and see the importance of financial protection early on.
Recognizing this shift, BDO Life has emerged as Gen Z’s top choice for their next purchase, earning the No. 1 spot in Consideration in the insurance sector at the 2026 Synergy-YouGov Awards. This citation comes from YouGov BrandIndex’s 2025 nationwide consumer tracking results, based on daily brand health tracking among more than 3,000 Gen Z respondents.
“BDO Life is expanding its reach to support a broader range of breadwinners, including Gen Z. We appreciate how they value life insurance as a meaningful way to plan ahead and secure their future. This milestone inspires us to keep growing alongside the evolving needs of future generations,” shares Shirlyn T. Book, BDO Life VP and Marketing Head during the awards ceremony. The award underscores BDO Life’s deepening relevance among younger generations who consider insurance not just a safety net, but as their Plan B in building a secure future.
