CDO Foodsphere earned two Excellence Awards at the Philippine Quill Awards for programs that brought its 50-year story to life, alongside a Merit Award for CDO Funtastyk Young Pork Tocino, reflecting the strength of a brand built over decades.
The Philippine Quill Awards recognize excellence in business communication, honoring organizations and programs that demonstrate strategic and effective communication.
“For 50 years, CDO has had the privilege of being part of the lives and tables of Filipino families. But reaching this milestone also reminded us that our story has never been ours alone. It was built with our employees, our partners, our communities, and the consumers who have trusted our brands through the years,” said Jerome Ong, President and CEO of CDO Foodsphere.
CDO’s “One Story. Three Experiences. Fifty Years of CDO Foodsphere” received an Excellence Award for Special and Experiential Events under the Communication Skills Division.
Rather than mark its golden anniversary with a single celebration, CDO created three distinct experiences for its stakeholders — opening its Malvar manufacturing facility to media, hosting around 2,200 customers, suppliers, banking partners, government stakeholders, and influencers at two celebrations at the SMX Convention Center for its 50th anniversary, and more than 4,000 CDO employees from across the country for its internal anniversary celebration and inaugural Golden Spoon Awards, recognizing outstanding and long-serving employees.
The media plant visit also became the starting point for CDO’s 50th Anniversary Media Relations Program, which earned a second Excellence Award under the Communication Management Division, extending CDO’s anniversary story to a wider audience.
“We believe one of the best ways to understand CDO is to experience the business firsthand. We wanted our guests to meet the people behind the brands, see how our products are made, and understand the values that have guided us for five decades,” said Patricia Magbanua, CDO Head of Corporate Affairs and Communications.
CDO Funtastyk Young Pork Tocino’s “Battle of the Best: The Real #1” also received a Merit Award for Marketing, Advertising and Brand Communication under the Communication Management Division, reinforcing its market leadership as the country’s #1 tocino brand.
