Naga City Mayor Leni Robredo (center), Pag-IBIG Fund President and CEO Marilene Acosta (left), and Ayala Land Group Head of Strategic Growth and New Ventures and Chief Sustainability Officer Robert S. Lao (right) turn over the keys to one of the first 110 Naga City government employees who received homes under the city’s 1,011-home housing program at BellaVita Naga in Barangay Pacol on Aug. 18, 2026.
NAGA CITY, Camarines Sur — BellaVita, Ayala Land, Inc.’s socialized housing arm, today turned over the first 110 homes to qualified Naga City government employees under a housing program covering 1,011 units at BellaVita Naga in Barangay Pacol.
Naga City Mayor Leni Robredo led the ceremonial turnover, joined by Pag-IBIG Fund President and CEO Marilene Acosta, Social Housing Finance Corporation President and CEO Frederico Laxa, Department of Human Settlements and Urban Development (DHSUD) Assistant Secretary Engr. Johnson Domingo, Robert S. Lao, Group Head of Strategic Growth and New Ventures and Chief Sustainability Officer of Ayala Land, and representatives of the Naga City Housing and Settlements Development Office.
The program was established through a Memorandum of Agreement between BellaVita Land Corp. and the City Government of Naga. Under the arrangement, BellaVita makes the homes available to qualified city employees, while the Naga City Government, through its Housing and Settlements Development Office, facilitates employee participation and coordinates with Pag-IBIG Fund. Employees acquire their homes individually through Pag-IBIG housing loans.
“Today, we are awarding the house keys to 110 beneficiaries… Ang pinaka maganda dito sa BellaVita, fully developed na ‘yung buong village. Meron ng multi-purpose hall, yari na ‘yung mga bahay,” said Naga City Mayor Leni Robredo. Malaking pasasalamat po kami sa BellaVita for offering this to us, maraming salamat sa PAG-IBIG for making this possible. Napakapalad po ng Naga City.”
Today’s turnover marks the first phase of the program, with approximately 110 qualified employee-buyers receiving their keys. The 1,011 homes covered by the agreement are part of BellaVita Naga’s
community in Barangay Pacol. Units included in the current awarding batch have water and electricity connections and completed road infrastructure.
“[This project] did not arrive on its own. It took Mayor Robredo and the entire Naga City government, Secretary Aliling and the DHSUD, and Pag-IBIG Fund under CEO Marilene Acosta — all choosing to build a bridge together, so that the very people who keep this city running, who process the permits, clear the streets, and answer the calls at City Hall, could come home to an address of their own, here in the same city they serve,” Lao said.
The program brings together an LGU-facilitated employee housing initiative, private-sector socialized housing development and Pag-IBIG financing to create a pathway to homeownership for working city employees.
For the first 110 homeowners, the turnover represents more than the completion of a housing transaction. It marks the beginning of a new chapter for families who can now establish a home in the same city they serve.
BellaVita is Ayala Land, Inc.’s socialized housing arm, focused on providing quality and affordable homes. Its communities integrate affordable homeownership with community facilities and livelihood opportunities, creating practical environments where families can live and build their futures.
