Globe, in partnership with GCash, continues to transform traditional markets into digital palengkes by enabling seamless cashless transactions through reliable connectivity. The Valencia Central Public Market in Bukidnon, the first in Mindanao to benefit from this initiative, now enjoys fast and consistent internet access via Globe AT HOME GFiber Prepaid, reinforcing public WiFi and reducing payment friction for vendors and their suki alike.
With the installation of GFiber Prepaid, Globe AT HOME has elevated digital payment experiences in Valencia Central Public Market, home to over 270 vendors serving more than 220,000 residents and 54,000 households. As the latest addition to Globe and GCash’s growing network of digitally enabled palengkes nationwide, Valencia joins other key communities already experiencing the benefits of digital inclusion.
“At Globe, caring for our customers also means caring for the communities and trade ecosystems they belong to. The palengkes are more than just an economic hub, it is the heart of local commerce, where livelihoods are sustained and families thrive. By bringing GFiber Prepaid together with GCash into these spaces, we empower vendors and small businesses with digital tools that make transactions seamless, secure, and inclusive. This is what #AlagangGlobe stands for: ensuring that every business owner, every suki, and every family has the connectivity they need to grow, succeed, and feel supported,” said Darius Delgado, Chief Commercial Officer of Globe.
For many Filipinos, the palengke is more than a place to buy essentials, it is the heartbeat of local commerce, sustaining livelihoods and nurturing families. Yet poor connectivity has long disrupted cashless payments, limiting opportunities for vendors and customers alike. By reinforcing public WiFi with fast, stable, and reliable connectivity, Globe ensures smoother and more secure GCash transactions. This modernization empowers vendors with dependable digital tools while giving customers the convenience of truly hassle‑free cashless payments, transforming everyday market commerce into a seamless digital experience.
“The palengkes are the lifeblood of Filipino communities, a second home to many, where connections truly matter. By bringing GFiber Prepaid to Valencia Central Public Market, Globe AT HOME is empowering vendors and shoppers to embrace digital payments with confidence. This is more than connectivity, it is about dignity, inclusion, and progress. Together with GCash and our LGU partners, we are building a stronger, more resilient digital economy where every Filipino can participate fully,” said Abigail Cardino, Vice President and Head of Globe’s Broadband Business.
By turning traditional markets into digital marketplaces, Globe AT HOME and GCash are not only modernizing commerce but also empowering communities, fostering financial inclusion, and strengthening resilience for Filipino families to go forward together.
“Dako kaayo nga kausaban ang gidala sa Globe at Home ug GCash diri sa Valencia Public Market. Tungod sa libreng WiFi, mas dali ug paspas na ang pagbayad sa mga customer gamit ang GCash. Para namong mga gagmay’ng negosyante, ang internet dili lang kay basta luho- usa jud ni sa among dakong puhunan para sa among kalamboan,” said Jessielyn Gumer, lemon vendor at the Valencia City Public Market.
At home, GFiber Prepaid offers families affordable, fast, and reloadable internet that adapts to their needs. More than just internet, it is a tool that empowers households to embrace a digital lifestyle, supporting online learning, work-from-home set-up, and online raket, helping uplift livelihoods and strengthen communities by making reliable internet accessible to all.
