From classic Filipino desserts to inventive ube-inspired treats, explore a vibrant lineup of must-try purple yam creations at SM Supermalls nationwide.
Rich, vibrant, and undeniably Filipino, ube has evolved from a local favorite into a global flavor obsession, winning over foodies worldwide with its signature sweetness, eye-catching purple hue, and endless versatility. From nostalgic merienda staples to trendy café drinks and viral desserts, the beloved purple yam continues to dominate cravings across generations.
At your most-loved SM Supermalls, ube is having its main character moment, with must-try treats and creative twists popping up in cafés, bakeries, and dessert spots nationwide. Whether you’re in the mood for something comforting, indulgent, or TikTok-worthy, there’s an ube discovery waiting on your next Gala To The Max food crawl.
Sweet, Creamy, and Decadent
For dessert lovers, SM malls across the country are serving up next-level ube creations that turn the iconic Filipino flavor into irresistible sweet treats perfect for celebrations, catch-ups, or everyday cravings.
At SM Mall of Asia, shoppers can satisfy their sweet tooth with the Ube Velvet Donut from Founder’s Donut, the soft and dreamy Ube Cloud Cake from Hearts and Bells, and the indulgent Ube Cloud Cream Cake from Butternut Bakery. Dessert cafés also serve up Instagram-worthy twists like the Ube Parmesan Basque Cake from Paris Baguette and Ube Tarts from After Tree Cafe.
At SM North EDSA, dessert lovers can discover playful flavor combos from Fickle Cookies, including the Ube’t Queso Cookie, Ube Coffee Cookie, and Browned Butter Ube Halaya Cookie.
Meanwhile, in SM City Baguio, longtime favorites Vizco’s and Everything Nice continue to serve comforting ube classics that keep locals and tourists coming back for more.
Filipino Favorites, Reimagined
Classic Filipino snacks and merienda staples are getting a delicious glow-up with ube-inspired twists that blend nostalgia with modern flavors.
At SM City Santa Rosa, Ambos offers freshly baked Ube Pandesal that’s perfect for breakfast, merienda, or a quick snack run.
Meanwhile, at SM City Fairview, comforting Filipino flavors meet chocolatey indulgence with the rich Ube Champorado from Mom’s Ube & Triple Chocolate Champorado.
At SM City Clark, beloved Kapampangan favorites shine with classic Ube Halaya from Susie’s Cuisine and Nathaniel’s.
Over at SM City Pampanga, diners can enjoy both traditional and modern ube treats, from the rich Ube Cake of The Beanery to the soft and buttery Ube Spanish Bread from Hola.
In Mindanao, Yucca at SM City Davao serves up ultimate merienda cravings with its indulgent Ube Ensaymada, Ube Cheeserolls, and refreshing Ube Queso Milkshake.
Cool and Refreshing Ube Discoveries
For those looking to beat the heat, cafés and dessert spots are serving refreshing ube drinks, shakes, and frozen treats that are perfect for summer hangouts and spontaneous dessert dates.
At SM Seaside City Cebu, diners can cool down with creamy Ube Ice Cream from Bohol Bee Farm and MyChoice, or try the Ube Purple Yam with Cheese gelato from Giardini Gelato. Halo-halo lovers can also enjoy refreshing ube-filled treats from MyJoy and Chikaan.
Meanwhile, at SM City Cebu, The Patio Coffee Club puts a trendy spin on café favorites with its earthy, creamy Ube Matcha Latte and a rich Ube Leche Flan Cake.
Bite-Sized Ube Treats and Pasalubong Finds
For snack lovers and pasalubong hunters, specialty stores are packed with bite-sized ube goodies perfect for gifting—or keeping all to yourself.
At SM Megamall, Artisan Emporium offers a wide variety of ube treats, including Ube Barquillos, Ube Mallows, Ube Lengua, and Ube Pastillas. Dessert fans can also try the Ube Cream Macarons from Macarons Macarons and premium ube ice cream flavors from Merry Moo.
From comforting classics to bold new café creations, ube continues to reinvent Filipino flavors in exciting and delicious ways. Whether you’re planning a dessert crawl, merienda date, or weekend food trip, your next ube obsession might just be waiting at SM Supermalls.
