ONCE A moment reserved largely for romantic gestures, Valentine’s Day has gradually made room for something more expansive. Alongside partners and spouses, people are using the day to celebrate friendships, chosen family, and the relationships that shape everyday life.
As February 14 approaches, that shift is increasingly visible in how people create. Over the past year, millions have turned to Canva to design cards, invitations, and social posts that express love in many forms. Together, these creative choices offer a window into how people are using design to celebrate meaningful relationships of all kinds.
Valentine’s Day is bigger than ever 🌹
For all the ways the holiday has expanded, romantic Valentine’s traditions remain at the heart (pun intended). The enthusiasm showed up clearly on Canva over the past year, with global searches for “Valentine’s Day” and “Valentines” exceeding 412 million, highlighting the scale of love-centered creativity across cards, social posts, invitations, and more. Interest in the holiday overall also continued to grow, with Valentine’s Day searches up 31% compared to 2024.
This growth reflects how people are choosing to engage with the moment: using creativity to make familiar Valentine’s rituals feel more personal and intentional.
Friendship takes the spotlight with ‘Galentine’s Day’ 💕
Alongside romantic traditions, Valentine’s season is increasingly becoming a moment to celebrate friendship. What started as a lighthearted alternative has grown into a meaningful way for people to recognize the friends and chosen family in their corner.
Increasingly, Galentine’s Day is becoming a fully realized creative moment – turning friendship celebrations into thoughtfully themed gatherings shaped by shared aesthetics. This shift is seen in how our community is creating on Canva with global searches for “Galentine’s Day” and “Galentines” exceeding 8.6 million in 2025, with interest surging 207% compared to the year before.
A more inclusive celebration of connection 🫶
At its core, the evolution of Valentine’s Day reflects a broader cultural shift in how people think about relationships. Friendship, chosen family, and increasingly, even the people we work alongside every day, are now being recognized as equally meaningful parts of modern life.
In an era where attention is scarce, cultural moments that invite true participation matter more. The growth of both Valentine’s and Galentine’s creation points to a change in behavior rather than a fleeting trend, as people use established moments like February 14 to acknowledge a wider circle and recognize shared connection.
What was once reserved for full-time creators – designing cards, social posts, and shareable visuals – is now part of how everyday moments are marked. As creative tools become more accessible, people are using design to express ideas quickly and clearly.
Looking ahead, this shift is likely to shape how both Valentine’s Day and other cultural moments continue to evolve beyond 2026, as more people use them to celebrate broader relationships and shared experiences.
Explore ideas for every kind of connection, and get ready to celebrate the people who matter most.
