MANILA — Aleph, a global digital advertising company operating at the intersection of media and cross-border payments, said today that it has been appointed by FIFA as the exclusive partner to lead commercialization and multimedia distribution of the FIFA World Cup 2026™ in the Philippines.
The appointment designates Aleph as a single point of access for brands seeking advertising, sponsorship, and commercial opportunities across multiple media platforms in the Philippine market. In the Philippines, Aleph also represents X, Pinterest, Reddit, and TikTok, among others.
Anna Dy, Aleph country head for the Philippines, celebrates this unprecedented opportunity for the market:
“Football has officially moved from the sidelines to the center of the Philippine sports conversation. We are seeing a fundamental shift in fan culture, where digital content creation has become a primary way for fans to live and share the sport in real-time. For brands in the Philippines, this is a massive opportunity to connect with an audience that is more mobile, more expressive, and more invested in the game than ever before.”
During the FIFA World Cup Qatar 2022™, Asia achieved a digital streaming reach of over 1.19 billion. As a FIFA Media Partner, Aleph is set to deliver an all-encompassing media rollout for 2026, providing coverage across free-to-air, pay TV, digital streaming, mobile, and video-on-demand.
Fans have been waiting for almost four years for the FIFA World Cup 2026™. This will mark a historic first, featuring 48 national teams competing across 104 matches over 39 days of the tournament. The FIFA World Cup 2026™ will be the last opportunity for fans around the world to see legendary players like Lionel Messi and Cristiano Ronaldo compete on football’s biggest stage.
Today’s consumers increasingly watch live sports while interacting on their mobile devices. Aleph sees a strong potential in bringing these parallel streams of attention together into a more connected experience. In fact, Asia was the region that led both share of video views (65.3%) and share of hours of video viewed (63%) for digital streaming and social media in the world during the FIFA World Cup 2022™.
