Cebu Pacific has formally turned over 10,000 mangrove trees to the Tapon Fisherfolks Association and the local government of Dumanjug, Cebu, reaffirming its commitment to environmental stewardship and community resilience.
The ceremonial turnover was attended by local fisherfolk leaders, government officials, and representatives from Cebu Pacific and the Ramon Aboitiz Foundation Inc. (RAFI), signifying their shared mission to protect marine ecosystem and promote sustainable livelihood.
“This initiative is a long-term investment in our community and the environment,” said Aileen Isidro, CEB Vice President for Corporate Strategy and Risk Officer. “We are proud to stand alongside RAFI and the Tapon Fisherfolk Association as we work to restore and protect our coastlines. These efforts help preserve biodiversity, strengthen community resilience, and secure livelihood for future generations.”
Launched in January 2023, the program forms part of CEB’s broader sustainability roadmap. It leverages nature-based solutions to reduce environmental impact and offer alternative livelihood opportunities to residents.
“Sustainability takes root when communities are at the center. Through this initiative, we aim to restore our coastlines, reduce our environmental impact, and create spaces where communities lead and thrive,” said Dio Angelo Alojado, CEB Director for Corporate Strategy and Sustainability, during his remarks at the ceremonial turnover.
To date, the program has restored over five hectares of coastline and trained 35 members of the Tapon Fisherfolks Association in seedling propagation, site preparation, and mangrove planting. With the successful turnover, the association will now take the lead in maintaining and monitoring the mangrove sites.
“We believe that through strong partnerships like this, we are taking meaningful steps together toward building a climate-resilient and greener Cebu,” said Estee Marie Plunket, RAFI Chief Communications and Partnerships Officer. “We are grateful to Cebu Pacific for growing with us, supporting community-based mangrove tree-growing efforts that protect our environment and uplift local livelihoods.”
Through its sustainability programs and partnerships, the airline continues to support the aviation industry’s net-zero goal by 2050 and promote responsible travel in the regions it serves.
CEB currently operates to 37 domestic and 26 international destinations across Asia, Australia, and the Middle East.
