Empowering Communities and the Environment Through Innovation and Reforestation Efforts
Cebu City – ACMobility, the largest dealer network for Honda Cars Philippines Inc. (HCPI), celebrated a major milestone as it planted its 15,000th tree under the AC Mobility Advancing Community, Reforestation, and Environmental Responsibility (ACRE) Movement at the Carbon Forest Site in Kan-Irag Nature Park, Cebu City.
The initiative, launched in 2022, pledges to plant and nurture one tree for every car sold. Initially targeting 10,000 trees in two years, the program has now exceeded its goal with 15,000 thriving native Philippine trees, including Narra, Tuai, Toog, Kamagong, Lagnob, Almaciga, and Kalingag.
The event gathered Honda executives, employees, car owners, and recent buyers, coinciding with Honda Cars Cebu’s 33rd anniversary, marking over three decades of serving the Visayas-Mindanao region since 1992.
ACRE Movement: Leading the Way in Environmental Responsibility
The ACRE Movement is a flagship initiative that aims to give back to the environment through its Gift of Tree program. As part of the program, Ayala Land Inc. and its partners will plant and nurture one tree for every new Honda vehicle sold. This initiative supports the restoration of the company’s carbon forests in Alaminos, Laguna, and Kan-Irag, Cebu, and has become a vital part of ACMobility’s vision for a greener, more sustainable future.
This significant milestone was marked during the first batch site visit with Honda ACMobility customers from Cebu and Mandaue branches together with branch representatives from Iloilo, Negros Occidental and Cagayan de Oro. The milestone recipient, was honoured for receiving recognition for her purchase of a 2025 Honda BR-V at the Mandaue dealership, symbolizing her contribution to the environmental cause.
“We want to make sure that we don’t just plant trees—we also nurture them,” said Steve Gingco, Head of Auto Care and Retail. “This is our commitment to ensure that future generations inherit a greener and healthier environment.”
Beyond reforestation, the ACRE Movement contributes to carbon offsetting, watershed protection, and biodiversity restoration. The Carbon Forest Site continues to stand as a symbol of Honda’s long-term commitment to sustainability and responsible mobility.
With every Honda vehicle purchased, customers also take part in building a greener future—driving not just with style and innovation, but with purpose.
As part of its dedication to environmental responsibility, ACMobility invites everyone to join the mission to create a greener future, one tree at a time. Visit https://acmobility.ph/ to learn more about what the company has to offer with its green initiatives.
About ACMobility
ACMobility is a proud subsidiary of the Ayala Group of Companies and the country’s first end-to-end mobility provider. Aside from operating the largest dealer networks of Honda and Isuzu, we are the official distributor of Kia, Volkswagen, and BYD passenger cars in the Philippines. ACMobility is also the master franchisor of the Bosch Car Service automotive workshop network, which offers you “one-stop-shop” services for mechanical issues, vehicle diagnostics, and intricate electronics related to engine and safety systems. Since 2023, the Ayala Group has been investing in the development of electric vehicle charging stations to create a sustainable ecosystem as the Philippines transitions to electrified mobility. ACMobility manages multiple EV charging hubs primarily located in Luzon, and with some presence in Visayas and Mindanao. As ACMobility’s charging network rapidly expands nationwide, the company is also developing digital platforms that will allow individuals and businesses to easily access charging infrastructure and service centers across the country.
