TP-LINK Philippines officially opened its first concept store in Mindanao at Gaisano Mall of Davao on Nov. 6, 2026, bringing cutting-edge smart home solutions closer to locals.
As the second concept store in the Philippines, the new branch offers the company’s newest advanced and high-quality products, including Wi-Fi routers and smart home security and surveillance.
TP-Link has expanded its lineup of brand-new hardware, namely the Wi-Fi 8 and Wi-Fi 7 series, and Tapo smart home devices, along with other products for customers to choose from, which are all available at the company’s official website.
“This is a milestone to reflect our continued commitment to make reliable connectivity and smart home solutions more accessible to the Filipinos,” TP-Link Philippines country manager Ben Chen said in his opening remarks.
Chen said TP-Link is looking forward to establishing more physical stores in the country in today’s new era of retail business.
He added that the new Davao branch is the most effective way to improve retail business, as well as a time for their stores to improve and innovate.
Mikrocell CEO Johnny Ong joined the launch and highlighted that the event is more than just opening a new store but represents their commitment to growth and exploring more opportunities.
Ong expressed his gratitude to TP-Link for their trust, confidence, and continued partnership.
Founded in 1996 in Shenzhen, China, TP-Link is a multinational provider of networking devices and smart home electronics and has served over 1.7 billion users across more than 170 countries.
It is also ranked by International Data Corporation (IDC) as the world’s leading provider of Wi-Fi and WLAN products.
