NATIVE Shoes, a global brand known for its innovative footwear, opened its second store in Davao City on June 14 at the second level of Ayala Malls Abreeza.
“We are incredibly excited to expand our presence in the city as we continue our commitment to bringing sustainable, stylish, and comfortable footwear closer to the hearts of more Dabawenyos,” said Mae Sanchez, Primer Group of Companies Area Supervisor, during the opening. The Primer Group, a Philippine-based retail and distribution company, represents various international brands, including Native Shoes.


A highlight of the new store is the Loopie Charms corner, a creative space where customers can personalize their Native Shoes. “Every time you purchase a pair, you’ll receive free Loopie Charms to customize your footwear, offering a fun way to engage with our products,” Sanchez explained.


Native Shoes is a go-to for family-friendly, sustainable, and comfortable shoes, boots, and sandals for men, women, and kids. Known for being lightweight, durable, easy to clean, and water-resistant, the footwear brand also uses eco-friendly materials.
“Davao has embraced our brand with enthusiasm, and we’re eager to continue providing our community with comfortable, stylish, and future-friendly footwear,” Sanchez added.
During the opening, invited guests, comprising local print and online media members, joined the Earth-Friend Hunt, a scavenger hunt embodying Native Shoes’ eco-conscious spirit.