SAMSUNG Philippines held its first exclusive unveiling in Mindanao on Aug. 19 for a line-up of AI-driven home living products featuring smart technology, personalized home experience, and seamless assistance.
Smart appliances ranging from refrigerators, washing machines, microwaves, to air conditioners are all integrated with AI technology, offering users optimizations for each product, and efficient energy.
The launch introduced Samsung’s ‘SmartThings’ app to connect and monitor smart devices more easily via mobile phone or tablet.
One of the company’s featured products ‘360 Cassette’, a circular and bladeless ceiling air conditioner, provides 360-degree cooling with 25% more airflow and wider reach and consumes 55% less energy by its ‘WindFree’ efficient chill.
In an interview, Ramon Antonio Medina, Samsung’s head of division for home appliances, said their smart home appliances market penetration rate in Mindanao is quite low for now.
“We need to be able to educate consumers. Actually, the AI functionality of our appliances, we started to introduce it about two years ago. And then every year, we’re trying to introduce more and more products,” he said.
He added that the company’s vision is for AI to be present in most appliances since it offers a wide range of products from high to mid-range. Samsung will also lead in terms of AI innovations in smart home integration.
