KENNY ROGERS Roasters celebrated its anniversary with “30 Deliciously Healthy Through the Years” on July 8 at SM City Davao, reaching a milestone of serving healthy dining experiences of low-calorie and high-protein signature dishes.
In its three decades of service, Kenny Rogers Roasters is going “BIG” which stands for Brand Love, Innovation with a Purpose, and Growth and Expansion on setting trends as a brand, expanding on social media as well as balancing deliciousness and healthy cuisines for customers who want to enjoy a nutritional lifestyle.
Marketing director Lorent Adrias highlighted that eating healthy makes people feel better as it enables customers to do better things, creating a ripple effect of positive change for themselves and for the community. He added that being better is not limited to gym enthusiasts and marathoners but everybody.
For 30 years, Kenny Rogers Roaster has opened over 150 stores in the Philippines, with 20 more stores coming this year. For Davao City, the fast-food casual chain will open another branch in NCCC Mall next month.
As part of the anniversary, a thematic campaign named “I love me better at Kenny Rogers” was presented, emphasizing self-love.
This also includes their advocacy “Farmvocacy” that is in its 4th year run, focusing on the importance of urban farming with five adoptive public schools in Manila with mini-farms to teach students.
Moreover, the company’s “Solo Love Club” has also been very special to them, which celebrates solo dining with known best-selling meals of “Solo A and B”.
